As our creative demands and team workflows evolved, so did our tools. That’s why we’ve officially transitioned from Photoshop to Figma as our primary design tool, not just for web, but also for Amazon content design.
This shift marks a strategic revamp of our design infrastructure aimed at building a more
scalable, collaborative, and automation-friendly creative environment.
From Photoshop to Figma: A Bold Transition
Photoshop has served us well, especially when it came to high-precision Amazon visuals. But as the scope of our projects expanded and collaboration became more integral to our daily output, it became clear: Photoshop was no longer the right tool for the pace we needed.
Figma, with its cloud-native capabilities and powerful design systems, now anchors our creative process.
The Team Reveal
Our Design Director recently led a team presentation breaking down the why behind the move. Here’s what stood out:
1. Automation & AI-Powered Efficiency
Figma’s plugin ecosystem and AI-backed features like auto-renaming layers and replacing content mean less time spent on manual tasks, and more time spent on meaningful design thinking.
This automation boost lets us focus on what matters: crafting experiences that convert and communicate.
2. Systematic, Scalable Design Workflows
Figma empowers us to create design systems and reusable components, making it easier to apply brand assets across entire catalogs, stay visually consistent across variations, and eliminate duplication of effort.
For Amazon content specifically, this means faster rollout of product variations, size sets, and image adaptations, without losing quality or cohesion.
3. Real Results for Clients
Figma’s efficiency directly supports our client goals. By reducing production friction, we can spend more time on strategy, increase creative output, and boost conversion rates through higher-quality visuals and faster iterations.
We’re already seeing this with clients like Nine West, where we built structured layouts, consistent color systems, and batch-optimized designs for dozens of variations.
4. Improved Collaboration & Organization
Design no longer happens in silos. With Figma, multiple team members – from design to strategy, can co-create in real time. Whether it’s @Milcho working on modules or @Aleksandra checking design lists, collaboration is seamless.
No more back-and-forth file transfers or “final_final_v3.psd” chaos. Everything lives in one live environment.
5. Creative Freedom = More Fun (and Cat Time)
Let’s face it, less pixel-pushing and technical wrangling gives us more time to do what we love… like petting Lulu, our agency cat.
And yes, that might be the best perk of all.
So… Why Figma?
Because it’s more than a tool, it’s a system for design growth, speed, and scale. And now, it’s fully integrated into our Amazon content workflow.
We’re excited about what’s ahead, and we’re just getting started.
Curious about how we build high-converting Amazon listings with Figma? Let’s chat or book a demo with our team.
