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Activene

And their Amazon Turnaround: +347% Orders in 30 Days

Activene had the product – it just didn’t look like a brand you could trust. No real photos. No story. No strategy. Just a stock-image listing trying to compete in one of Amazon’s most cutthroat categories. That changed fast.

Peter is an experienced videographer for ecommerce, and an amazing partner to work with. He always goes the extra mile to deliver top notch videos to make your product pops.

Per-Ola,
CEO of Activene

The Challenge

Activene had a proven, U.S.- made formula, but the Amazon listing didn’t reflect it. Stock images made the brand look generic, and the lack of real visuals hurt trust. Despite high ad spend, conversions were poor and bounce rates were high. Without a strong brand presence, shoppers weren’t sticking around.

Prelude

Per-Ola called me and mentioned these problems, at first we were not sure if the market was the problem or our product. So we did a deep dive to determine what was the issue. 

As it turns out, the product had a good pricing but the audience did not trust it, nor did it appeal to them as it should. So we began with our process.

activene

The Creative Strategy

We started by scrapping everything. The first step was research:

  • What were people searching for?
  • What objections came up in the reviews?
  • Which competitors were getting clicks, and why?

Then we built a content plan around what actually converts.

But this wasn’t just a content swap. We built a full-on campaign.

  • We shot 4 different models to show the real customer base.
  • We ran a full lifestyle photo shoot and a studio set.
  • We created a custom product video, then re-edited it multiple times to get the pacing, tone, and flow exactly right.

  • Everything was designed to build trust and show results.

We also used PickFu to split-test hero image options and validate the winner with real shoppers – no guessing.

Results

After the new listing went live:

  • Orders jumped by 347% in the first 30 days
  • The client increased pricing by 25%
  • Despite the higher price, the listing still did 3x more sales than before
  • Session-to-sales conversion rate improved dramatically


This wasn’t a temporary bump. Activene hasn’t changed a thing since we launched this listing – three years later, it’s still the same creative, still dominating their subcategory.

CTR Improvements

Activene Gel

+82.27%

28 > 34%

CVR Improvements

Activene Gel

+205.17%

15 > 46%

What We Learned

A great product isn’t enough. Without the right visuals, the right story, and a data-driven creative strategy, even the best product can underperform.

But with the right campaign, built around real insights and tested for performance, you get results that last.

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Project Details
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Other Works

a glance at success.