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Muted Motion

The “Silent Basketball” Launch That Earned Amazon’s Choice (From Day Zero)

Muted Motion wasn’t underperforming. They weren’t even live yet.

No active listing. No sales history. No built-in trust. Just a new seller walking into a category where everyone already looks the same, and shoppers don’t gamble.

So we did what you do when you’re new: you show up like you’ve been here for years.

“We are baffled — the content you put together plays a major role in this… We’ve sold a little over 2,000 units… gained a high page 1 ranking and ‘Amazon’s Choice’ badge.”

Kennedy,
CEO of Muted Motion

The Challenge

Launching a new basketball brand on Amazon is like opening a bar across the street from the Ritz.

Basketballs are saturated. The “default choice” is familiar brands, established listings, and thousands of reviews. Muted Motion had something different – a foam / low-noise basketball for indoor practice – but differentiation doesn’t matter if shoppers don’t trust the seller.

They needed a launch that:
  • Explained the product instantly (silent training without losing the feel)
  • Built credibility fast (despite being a new seller)
  • Created a premium brand presence that could convert traffic once it arrived (from any source)

Prelude

When you’re new, you don’t get the benefit of the doubt.
You get one shot: the scroll.

So we treated the launch like a campaign, not “just content.”
The goal was simple: make the listing feel established on day one, clear, premium, and impossible to misunderstand.

As it turns out, the product had a good pricing but the audience did not trust it, nor did it appeal to them as it should. So we began with our process.

The Creative Strategy

We built the story around the three thoughts that decide the purchase:
  1. Is it actually quiet?
  2. Does it still feel like a real basketball?
  3. Is this real – or a gimmick?

Then we mapped every asset to answer those questions in a clean sequence:
Hook → Proof → Specs → Lifestyle → Close

No clutter. No filler. Just a shopper moving forward.
 
What We Built
 
Catalog Creative
A conversion-led image system designed to explain the differentiator instantly, reduce hesitation, and make the product feel premium not experimental.

A+ Premium
A structured story that sells with clarity: the promise upfront, proof and features next, specs for the logical buyer, lifestyle for the emotional buyer, and a clean close.

Storefront
A brand home that makes a new seller feel like a real brand. Consistent visuals, clear positioning, and a path that drives shoppers back to the product page with confidence.

Results

  • 1,000+ purchases per month
  • Earned Amazon’s Choice and Overall Pick
  • Achieved a strong page 1 ranking
  • ~30% PPC conversion last month (2,725 clicks → 817 purchases) (PPC managed by client)
  • 2,000+ units sold total

What We Learned

On Amazon, a great product isn’t the advantage. Trust is.

And when you’re a new seller, the only way to buy trust quickly is to look like you deserve it, with visuals, structure, and a story that makes sense in seconds.

Muted Motion didn’t launch like a beginner.
They launched like they belonged there.

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Project Details
# 0
page rank + amazon choice badge
0 K+
units sold total
1 +
clicks + 817 purchases
0 %
PPC conversion rate

Other Works

a glance at success.